• Search Engine Marketing (PPC & SEO) and other Internet Marketing techniques, strategies and management on multi million dollar projects.

Google Goes Number One In Wired Top 40

Google has been voted the number one company in 2006 by Wired Magazine. The criteria in selecting the top 40 companies include strategic vision, global reach, killer technology, and hunger for new ideas. Other well-known web companies that made the top 20 include Yahoo!, Amazon, eBay, Microsoft, and InfoSpace.
* Google (#1 in 2006, #2 in [...]

Posted in: Google, Research

Baidu To Offer Blog Service

Baidu, the number 1 search engine in China, is to launch Baidu Space which many predicted it would be similar to MSN Space and Google Personalized Home Page.
International search engine giants Google, Yahoo! and MSN are all already offering blogging services in China. Bokee, BlogCN, and BlogBus are other blog services in the local Chinese [...]

Posted in: Baidu, Blogging, China

Adobe To Distribute Google Toobar

Google bumped off Yahoo! to sign a distribution deal with Adobe to include its Google Toolbar in the installation process of Adobe products for Windows.
Many believe that this is one of Google’s latest strategies in competing directly against Microsoft who has built in a RSS feed reader into its new Internet Explorer.
Adobe has had 200 [...]

Posted in: Google

Google Growing In Search Market Share

Google’s US search market share jumped from 43.1% in April to 44.1% in May, which is Google’s 10th consecutive month in market share gain, according to ComScore. Yahoo! remained in the second spot with 27.9%, followed by MSN’s 12.9%.

Posted in: Google, Research

eBay Launches AdContext

eBay launched its contextual advertising network, known as eBay AdContext earlier this month. eBay AdContext is an automated keyword-based contextual ad system, which is similar to Google Adsense.
eBay AdContext differs from eBay’s current manual ad placement system as currently partners create their own selection of eBay ads on their web pages, by manually entering specific [...]

Posted in: Contextual Advertising, Ecommerce

Google Sells Stake In Baidu

Google has sold its $63 million stake in Baidu, its biggest Chinese search engine rival, on 25 May.
Google was once considered a potential acquirer of Baidu and is believed to make a 12-fold return on its $5 million investment in June 2004. At the time of the August 2005 IPO, Google’s stake represented 2.6% of [...]

Posted in: Baidu, China, Google

PPC Advertising Model

Pay Per Click or PPC originates from the Internet advertising model: every time a search engine user clicks on a text-based PPC ad, the advertiser is billed for the cost of that click for that keyword (or search term).
PPC text ads usually appear on the right side of search engine results as ‘Sponsored Links’.

PPC advertising [...]

Posted in: PPC

Find Fifa 2006 Scores On Yahoo! Search

Yahoo! Search has certainly been catching up closely to Google search results.
Enter ‘Fifa 2006 England’ into Yahoo! Search gives you England’s scores from their three latest Fifa World Cup matches.

Put ‘Fifa 2006 Group B’ into Yahoo! Search, you will get Group B’s standing.

Posted in: Yahoo

Yahoo! Fifa 2006 Official Site

The Internet has certainly become the source of information for Fifa World Cup 2006.
The official Fifa 2006 site on Yahoo! recorded 4.2 million visitors in March and 5.7 million visitors in April according to comScore, while the first match of Fifa World Cup 2006. In April, the regional distribution of the visitors in percentage are [...]

Posted in: Research, Yahoo

Google Subdomains Vs. Google.com

Google may be almighty on its core business, Google.com, but how are the Google subdomains performing? According to Hitwise, the expected big hits of Google subdomains Google Base and Google Finance have not been doing so well as destinations. Here are the 20 most visited Google properties:
1. Google (79.98%)
2. Google Image Search (9.54%)
3. Google Mail [...]

Posted in: Google, Research