August 30th, 2006
I have successfully moved my blog from the MovableType platform to Wordpress platform, though the job is not yet complete. It was for 2 reasons that I made this change.
I was so impressed by the high quantity of free Wordpress addons (or plugins) which are available all over the Internet.
In terms of customization, MovableType is [...]
Posted in: Blogging
August 19th, 2006
Anyone who uses Google must have heard of Google is about relevancy.
Since the beginning of the year Google has implemented quite a few changes to its paid search program, Adwords, in order to make its paid search results more relevant than ever. Especially since Adwords has imposed financial penalties (by raising keyword minimum prices cross [...]
Posted in: Google, PPC, SEO
August 18th, 2006
Google, as many people know, focuses mainly on search and has been continuously improving its search algorithm. On the side, Google tends to develop the majority of its new products to capture its own user base.
Yahoo! is building its content through numerous acquisitions of innovative business startups in the Internet space. Yahoo! search algorithm has [...]
Posted in: Google, Yahoo
August 8th, 2006
iResearch released a China online marketing revenue report of 2005. The total revenue less resellers was 4.17 billion yuan in which PPC advertising accounted for 24.9%.
Banner 48.9%
Paid Search (PPC Advertising) 24.9%
Classifieds 7.4%
Text Link 7.2%
Rich Media 2.6%
Email 1.4%
Others 7.4%
Posted in: China, PPC, Research
August 7th, 2006
Google is to share the most frequently 5-word n-grams from a massive dataset, the web! I am sure search engine marketers and PPC experts are now thinking how they are going to make good use of this massive piece of data for their PPC advertising campaigns. The question is that will this data release put [...]
Posted in: Google
August 4th, 2006
Baidu upgraded its Baidu Index a day after Google introduced its Chinese version of Google Trends. Baidu Index is believed to be a similar service to Google Trends and is an invited-only service.
Both Baidu Index and Google Trends provide search trends on Baidu search and Google search respectively.
One shortcoming of Baidu Index over Google Trends [...]
Posted in: Baidu, China, Google
August 2nd, 2006
Businessweek and Interbrand have ranked the 100 top brands of 2006. Google moved up to position 24 from last year’s 38, and Yahoo! moved up 3 positions to 55. Microsoft remains at position 2 in two consecutive years. Businessweek explains how the brand rankings were determined.
Interbrand takes lots of ingredients into account when ranking the [...]
Posted in: Google, Research
August 2nd, 2006
Google Trends, one of Google’s many vertical products, is now also available in Chinese.
Google Trends is a tool that shows you what people are searching on Google. Besides the typical search box, Google Trends groups similar searches to one text link, such as coffee and tea, two Chinese female celebrities, and more. When you click [...]
Posted in: China, Google
August 1st, 2006
Baidu.com, the most popular search engine in China, has made some positive moves regarding blogging services, book search and one-to-one advertising in July.
Baidu launched its blogging service Baidu space on 13 July which is an obvious strategic move to ramp up the online society networking space in China.
Baidu signed an agreement with another China’s top [...]
Posted in: Baidu, China