Microsoft is eager to increase its search market share in China. Its latest move is to power China Telecom’s newly launched search engine called 114 (114.vnet.cn) via its new beta search service Windows Live Search. 114 has four vertical search besides its main web search: Forum, Blog, News and Yellowpages.
Microsoft currently trails far behind in [...]
Posted in: China, MSN, Search Engines
Ask is to launch a new PPC platform on 2 October. Ask’s PPC system upgrade is expected to have major improvements on its reporting system from the current version.
I believe many PPC experts who have previously used Ask Sponsored Listings would agree reporting has been a major issue. The current reporting system simply does not [...]
Posted in: PPC, Search Engines
Google is 8 years old and celebrates its birthday today, by displaying its 8th year birthday logo on the web search home page.
The second “G” has been changed to an “8″, though there are only 5 candles on the cake.
Posted in: Google
China search engine Baidu is again pulling away from the global giants Google and Yahoo! in terms of 2006 search market share in China. Google has its China search market share dropped to 25.3% this year from 33% last year, while Baidu has increased from 52% in 2005 to 62.1%, according to a recent research [...]
Posted in: Baidu, China, Research, Search Engines
Baidu has changed its PPC (or Jingjia) algorithm since 11 Sep 2006 in which cost-per-click (CPC) is not anymore the only factor in determining its PPC ad rankings. Baidu has introduced the Combined Ranking Index to its new PPC algorithm which is determined by:
CPC x Keyword Quality
The higher the Combined Ranking Index of an individual [...]
Google has recently included additional page links or Sitelinks below some search results.
Do a search on ‘Skype’ and you get the official Skype site on top position followed by its numerous Sitelinks:
Similarly, do a search on ‘Taobao’ and you also get the official Taobao site on top position with its Sitelinks showing below it:
Here is [...]
Yahoo! has been making every effort in competing with Google on search. By utilizing Yahoo!’s new partnership with eBay, this time Yahoo! is going to show Paypal cart icons on its PPC ads. This is the same route Google has gone through in which Google Checkout cart icons are showing on Adwords ads.
By doing this, [...]
Many Adwords advertisers using non-US dollar as their Adwords accounts’ default currency should have noticed last week that many of their keywords have automatically dropped to inactive status. Google explained this is to round off Minimum CPC amounts so that there will longer be Minimum CPC with odd amounts.
The primary component of the change is [...]
CNNIC recently performed a research regarding paid search (PPC advertising). Here are some of the interesting findings:
* 16.8% don’t know what paid search is about and have never heard of it
* 11.3% know what paid search is about
* 9% pays great attention to the ranking of paid search ads
* 9% think paid search is high [...]