If you are one of the webmasters who do search engine optimization on your websites, you should know the effect of good quality inbound links pointing to your websites. However, a good website should always have a certain number of outbound links. These are the three major effects of having outbound links on your website:
Effect [...]
Posted in: Google, Link Building, SEO
Have you ever wondered why your new website is not listed on any search engine result pages? Nowadays, not being listed on search engines is like being seen nowhere on the world wide web. These are the 5 search engine friendliness check points for your website. Webmasters who understand even the basic of SEO will [...]
Posted in: Link Building, SEO
Last week, Adwords has gone live with the expected changes of how it evaluates landing page quality. This is what Inside Adwords Blog explained the changes were being implemented before the December holiday season:
We want to do everything we can to serve the most relevant and highest quality ads to our users. By making improvements [...]
eBay recently announced to partner Baidu in China. The agreement between Baidu and eBay China (eBay Eachnet) includes the three major areas below:
* Baidu is to promote Paypal Beibao, PayPal’s service in China, as the preferred online payment mechanism on the Baidu Points platform.
* Baidu is to become the exclusive provider of text-based search advertising [...]
On 1 November, the 4th-ranked search engine Ask.com started to power the entire Lycos network including both Lycos organic and paid search, which were territories previously owned by MSN and Google, respectively.
All the current advertisers on Lycos’s PPC platform, InSite AdBuyer, are to transfer to Ask Sponsored Listings platform. My belief is that the two [...]
Posted in: PPC, SEO, Search Engines
Amazon.com recently launched a new so-called pay-per-click program, ClickRiver, which is still in its beta version. That’s what Amazon has to say about its new PPC program,
Clickriver Ads provides the opportunity to advertise services and products that complement the selection on Amazon.com, via sponsored links that display on search result pages and product detail pages.
Clickriver [...]
Posted in: Contextual Advertising, Ecommerce, PPC, Search Engines
Google is again fine-tuning the quality of its PPC ads, though this time the impact will be on its Content Network. Inside Adwords and Inside Adsense have both made some announcements yesterday.
Inside Adwords Blog announced,
In the next few days, we will be making two changes to how AdWords evaluates landing page quality. First, we’ll begin [...]
Posted in: Adwords, Contextual Advertising, Google, PPC
SEO experts or professionals are often approached by companies that have no in-house SEO resources or inadequate SEO skills. The core objective of these companies is to have their websites’ search engine rankings improved. Companies often hope by improving rankings, conversions can also improve.
On the way to achieve the objectives set by the companies, SEO [...]
Posted in: SEO
I may not have as much experience in SEO as some of the well-known SEO consultants or gurus who have been in this field for over 5 years. However, this is how I categorize SEO clients.
Type #1 Client who wants the SEO work done as cheap as possible
Very often you are asked to SEO a [...]
In the old days, any SEO professionals used to simply put up a website and get it indexed by search engines, the website would simply rank well. Those good old days are long gone! SEO nowadays has become unbelievably difficult and only the great SEO professionals can do good jobs.
More and more companies have found [...]
Posted in: SEO