Many websites with big brand names were created many years ago, and at that time SEO had just begun. Search engine optimization techniques have been changing as search engines are updating their algorithms once every few months, these “big brand” sites look for advises from external SEO experts.
I am sure it can be painful for [...]
Posted in: SEO
When it comes to SEO, there are link popularity and Google PageRank. Many SEO outsiders often are confused by the differences between link popularity and PageRank.
Link popularity is the quantity and quality of links pointing to your website from other websites on the Internet. When many other websites link to your website, search engines (such [...]
Posted in: Google, Link Building, SEO
A conversation on the search engine topic always immediately yields to mentioning Google. People tend to forget about MSN as a search engine and Adcenter as a new PPC platform which is offering a services to Google’s paid search platform Adwords. Adcenter can be an amazingly built system by Microsoft, though personally I think it [...]
Inside Adwords Blog announced earlier this week that by March 2007 Site Targeting will be available on CPC pricing model besides the existing CPM pricing model. Adwords advertisers can now apply for beta testing of the CPC pricing model on Site Targeting, though this test is only available for US advertisers.
It is believed that many [...]
Posted in: Adwords, Contextual Advertising, Google, PPC
Many people new to the search industry may already have heard plenty times the term “Search Arbitrage”.
What Is Search Arbitrage?
Search arbitrage is to buy paid search traffic from search engines (e.g. Google’s Search Network) at a lower cost and to re-sell the PPC traffic to an advertiser (e.g. Google’s Content Network) at higher price.
Why Does [...]
Posted in: Adwords, Contextual Advertising, Google, PPC
For those webmasters who have been frustrated by Google’s Link command (e.g Link:www.gordonchoi.com) for not showing over half of the inbound link data related to their sites, they can now see more!
With the Webmaster Tools provided by Google, you can view backlinks (external links) pointing to your web pages, and internal links pointing within your [...]
Posted in: Google, Link Building, SEO
Paid search initially was a great invention to advertisers, as it has become one of the major channels in marketing your products or services online. Over the recent years PPC experts have been emerging from all over the world. PPC has therefore become an occupation of its own.
However, competitions in the pay-per-click industry have become [...]
Posted in: PPC
Chinese search engine Baidu.com launched its new homepage last month. The major changes are the inclusion of the login link on the top right corner (which is similar to Google’s) and a link to Baidu Space (which is a popular social networking space rolled out last year).
It is suspected the changes are to make Baidu [...]
PPC advertisers who choose to receive Adwords Content Network traffic can now start to filter unlimited number of content network partner sites. This was announced on Inside Adwords Blog last month.
The Site Exclusion tool provides you with more control for your campaigns that are targeting the Google Content Network by allowing you to exclude your [...]
Posted in: Adwords, Contextual Advertising, Google, PPC