Occasionally I don’t have a very reliable Internet connection, so when I tried to access Adwords this happens.
This is why sometime ago Google Introduced Adwords Editor. This allows Adwords advertisers who often require to make changes to their campaigns make the necessary changes offline. Afterwards, they can simply upload the changes.
Download Adwords Editor here.
Microsoft is rumored to acquire online ad serving company DoubleClick Inc., which is also considering other potential buyers.
As a late comer into the online advertising space, Microsoft (MSN) has plenty of ground to make up, at least regarding acquiring the necessary technologies. Still with this deal, Microsoft will probably not be able to directly improve [...]
Posted in: MSN
Many clients often argue that SEO is only one of the many methods in driving traffic to your website. Any methods such as pay-per-click advertising, email marketing, contextual advertising, or banner advertising can give your site a steady stream of traffic. The traffic will turn into financial profits or not, it depends on whether your [...]
The severity of click fraud is different from industries to industries. Some PPC experts are dealing with competitive keywords with extremely high cost-per-click (CTR) everyday. All PPC managers would like to eliminate click fraud as the marketing budgets are being wasted every day. This is a major issue when it comes to your paid search [...]
Posted in: PPC
China’s largest customers-to-customers site Taobao.com rolled out a refund system last week, hoping it will reduce fraudulent activities from dishonest online sellers and reduce the risks for online buyers. The system is to enforce all sellers to submit a mandatory deposit before selling. This deposit will be refunded to buyers in the case where sellers [...]
Today Google (Guge) launched a newly localized vertical site in China. It is a user startup web page called Daohang (daohang.google.cn). Daohang means “piloting” or “leading to the right directions”.
On the startup page, there are loads of external links pointing to many useful Chinese portals, search engines and websites, including even Google’s Chinese search rival [...]
Posted in: China, Google, Web Directories
Link popularity is the fundamental concept of how major search engines rank sites in their SERP. This led to the abuse of this concept by the so-called link spammers in which blog comments are mostly targeted. To prevent the abuse, just over two years ago Google introduced the nofollow attribute. This is what Matt Cutts [...]
Posted in: Blogging, Google, Link Building, SEO
Google has made its maps services available in Chinese Simplified language awhile ago. If you drill down onto details, some of the large cities like Beijing or Shanghai have much more street details on the maps than other less significant places in China.
Hong Kong as one of the major cities of China (in which it [...]
Most SEO campaigns fail to achieve the objectives they were set out to achieve. Below are the four most common reasons for failure. By understanding the reasons webmasters can start their next SEO campaign with better planning.
Reason #1: Failing to gather information about keyword popularity
One of the mistakes many webmasters make is to do their [...]
Posted in: SEO
When building inbound links from external websites to improve the link popularity of their own sites, webmasters will want to go through the check list below which concerns several factors on the external sites or pages. The check points are also applicable to webmasters who are to exchange links.
1. How many outgoing links are on [...]
Posted in: Link Building, SEO