I have been tagged by Chris of Search Anyway, so I’m going to list 5 reasons I blog about PPC and SEO.
Reason #1: Refreshing my memories on updates
As both PPC and SEO are ever-changing techniques, I need to always keep up-to-update with the latest changes. Just to name a few in the past year.
* Google [...]
Baidu.com released its 2007 Q1 financial report on Thursday.
* Baidu’s total revenue increased to 275.6 million yuan, representing a year-on-year increase of 103.3%.
* Baidu generated 85,5 million yuan in net income, which is a 142.6% year-on-year increase.
* Baidu had over 112,000 active advertising customers in the first quarter of 2007, which is a 3.7% increase [...]
Ask.com is latest search engine to enter contextual advertising. The new product launch was announced on Ask’s Official Search Blog on Wednesday by Paul Vallez, the Director of Product Management of IAC Advertising Solutions.
Vallez insisted that Ask’s contextual advertising product is unique from its competitors.
* It gives publishers more control over yield and relevancy
* It [...]
Posted in: Contextual Advertising, PPC, Search Engines
Baidu has been pirated by a site called 200so.com. Does it look really similar to Baidu?
For those who need to be reminded how the real Baidu looks like, this is the home page,
On top of that, I ran a few search queries on 200so.com and its search results are identical to Baidu’s search results. Also [...]
Posted in: Baidu, China, Search Engines
Adcenter is to upgrade its features in its interface for better user experience and usability. Many of the new features have been available on its beta version.
* Search within your campaigns. Use full text search to easily find ads, keywords, ad groups, campaigns, and accounts. (Note: Orders are now called ad groups)
* Save important items [...]
Yahoo! China recently launched a BBS (bulletin board system) community called Yahoo! Club. Many believe this product is the Mainland Chinese localized version of Yahoo! Groups. With this new product I believe Yahoo! China can better service and customize to the needs of the Chinese Internet population.
BBS is very popular in China, as a social [...]
Google reported sales of $3.7 billion and net income of $1 billion in Q1 2007, according to its financial results released last week. Its sales went up 63% from last year.
Over 75% of US paid search marketing spend will be going to Google in 2007, according to a recent report released by eMarketer. Its share [...]
Posted in: Google, PPC, Research, Search Engines
If you are an Adcenter advertiser, recently you would have received a newsletter about new features that will be released. The new features are not available yet, but Microsoft has made them available via the Adcenter Beta version.
* Save time importing campaigns. Directly import your campaigns from other search advertising programs.
* Search within your campaigns. [...]
Search Engine Land announced that Google is to integrate news with web search results.
Shortly, news results will no longer be inserted into web pages using a OneBox format. Instead, they will be blended into the regular search results (we can’t yet show you how this looks, because the changes are still going live — more [...]
Skype launched a new product called SkypeFind not long ago, which is embedded in its latest version 3.1.0.152. At the first glance, SkypeFind is an online local yellow page service that will help users to easily find contact numbers and addresses of local businesses, such as hotels in Shanghai, and restaurants in Beijing.
Interestingly, Skype seems [...]