July 30th, 2007
PPC professionals who can do really well with Search Targeting campaigns on Adwords are not necessarily able to also do well on Content Targeting campaigns. Google’s content network is an entirely different marketplace (or channel) to its search network.
Besides Google Adwords Content Network Strategies which I previously posted, always remember the 3 principles when you [...]
Posted in: Adwords, Contextual Advertising, Google, PPC
July 23rd, 2007
Google recently launched a new version of iGoogle home page to all Hong Kong users.
With this iGoogle Hong Kong homepage, the search box is located at the top. Right below the search box there is an option for users to switch between English and Chinese Traditional languages. The page consists of 5 sections in boxes:
News
Trends
Personal [...]
Posted in: China, Google, Usability, Web 2.0
July 20th, 2007
Webmasters who are to put up new websites all will face decisions to whether host with a shared IP or a dedicated IP. With a share IP address, there are multiple websites that are being hosted on the same IP address. With a dedicated IP address, you are the only user of that address.
Some webmasters [...]
Posted in: Google, SEO
July 17th, 2007
Microsoft has included Ask Sponsored Listings to its AdManager Service on Office Live. Previously, Live Search and MSN networks were the only two ad distribution options, in which advertisers must buy ads via Microsoft Adcenter. Now small businesses can purchase and manage paid search ads through AdManager, which is a simple interface.
To help your business [...]
Posted in: Adcenter, MSN, PPC, Research, Search Engines
July 14th, 2007
This blog has been focusing mainly on many techniques and tips regarding running highly competitive paid search marketing campaigns. However, once you have sufficient experience in PPC marketing, sooner or later you will be involved in managing other aspects of PPC on a slightly higher level.
As your paid search marketing business grows, you may have [...]
Posted in: PPC
July 7th, 2007
Google has been growing all these years in paid search advertising revenues with its Adwords program, while Yahoo! and MSN have always been playing catch-up with Google in this space. Obviously, Google must have done things that Yahoo! and MSN have not been doing right during the past couple of years.
Even with the success of [...]
Posted in: Adcenter, Adwords, Google, MSN, PPC, Research, YSM, Yahoo
July 4th, 2007
Last week, Yahoo! Search Marketing included a new feature on Panama - Move or/and Copy keywords.
Previously when you had to re-organize your campaign, Yahoo Panama only allowed you to move or copy an entire adgroup to a different campaign.
I believe this feature is introduced due to popular demand of its advertisers. Many advertisers who used [...]
Posted in: PPC, YSM, Yahoo