If you own a web business (or website) and is managing your own PPC campaigns without much success, you may want to outsource your paid search campaign management and optimization to some PPC experts. The next step is to determine an appropriate business model that can work for you and your PPC manager(s). Below are [...]
Posted in: PPC
These are the 3 SEO qualities that are often underestimated when optimizing PPC campaigns on Google Adwords: PageRank, domain age and web page content. By properly implementing these SEO qualities to your Adwords campaigns, Quality Score will be improved.
PageRank
PageRank is rather a famous quality of Google on the organic search engine optimization. Although it is [...]
As an advertiser on Yahoo! Search Marketing, now you are allowed to settle your bills via Paypal. All you will need is to sign up for a Paypal account, if you do not currently have one.
Also, if you are an online retailer already (who sells online and gets paid via Paypal), starting in May 2008 [...]
Yahoo! recently has introduced two new improvements to its paid search marketing platform.
Ad testing can be quite an important strategy in PPC marketing. The more relevant the adcopy, the better chance it receives more clicks. This has a positive impact to improve the click-through-rate (CTR) and the quality score of an ad (or the keywords [...]
Facebook is certainly worth 10 billion dollar according to this analysis on Vinny Lingham’s blog, especially when its large and organized user base is integrated with the contextual advertising platform of one of the top 3 search engines.
However, it can also be a great networking tool for businesses and individuals in terms of boosting their [...]
Posted in: Social Media Marketing, Web 2.0