In the fast growing industry of search engine marketing, it is difficult for employers to hire and keep the experienced paid search professionals as they are both expensive and short in demand. While moving quickly from companies to companies, PPC specialists may find themselves having issues on adaptations.
PPC specialists with 2 years of experience who [...]
Posted in: PPC
In 2007, paid search marketing can still be considered a new marketing channel for most of the large companies based in China, whether they are of International brands or local brands. Not many companies are yet to have any PPC marketing strategies. However, it is important to incorporate paid search into the overall marketing strategies. [...]
Posted in: China, PPC, Search Engines
Yahoo! Search Marekting recently launched a new feature called Tune-up. It is an optimization tool that will give suggestions to advertisers to adjust their keyword Max CPC while allowing the advertisers to spend little effort and time.
The Tune-up feature works on the campaign level and works better when you have collected more campaign history.
You can [...]
Setting up effective strategies to create seasonal PPC campaigns before the big holiday season is an important factor for success. After the holiday season, below are the steps to adjust your PPC campaigns.
Extract reports and necessary data from both the PPC search engine platforms and your own datacenter. Review the performance of your paid search [...]
Posted in: PPC
The Chinese text ads on the right hand side of Baidu search engine are officially called Baidu Huobao, which are available for purchase via Baidu’s dedicated ad agencies.
Baidu Hubao is not exactly like PPC ads. You pay a fixed yearly fee, rather than cost-per-click, which is what Baidu JingJia currently is.
There are 10 ad positions [...]
If you are a user of Google Analytics and Google Adwords, recently you may have received an invitation for integrating Liveperson on your Google Analytics account. Liveperson is for those webmasters who own websites that are running chat features in real time.
By integrating your live chat statistics with the powerful Google Analytics reporting engine, you [...]
Posted in: Google