Almost a year ago, I explained the reasons paid search marketing was to become more competitive. In 2008, the challenges that PPC advertisers are to face will not be less. Below are going to be the challenges:
Educating your potential clients and making PPC campaigns ROI-sustainable
Many potential clients may still not realize how their overall [...]
Posted in: PPC
Google Adwords is to allow limited number of advertisers the opportunities to beta-test Demographic Bidding.
Demographic bidding is a way to help your ad reach audiences of a certain age or gender. Some publishers on the Google content network know certain individual details about their users. Social networking sites, for instance, often ask users to identify [...]
Posted in: Adcenter, Adwords, Contextual Advertising, Google, MSN, PPC
In early 2007 when Yahoo Panama was officially launched, its geo-targeting feature came automatically with a map for advertisers to opt-out regions or countries in which they do not want their ads to be shown. Recently, Google implemented its Maps services into the location targeting feature of Adwords.
Honestly, with a visual map in front of [...]
Being a long time Yahoo Search Marketing user, occasionally you would receive notifications about the account. The alert below is about the built-in Analytics feature.
Account Notification: Analytics data for account [*Number*] has not been received since [**Time and Date**] and analytics settings have been deactivated at this time. To restart the recording of analytics data, [...]
Over the years, one of the important positions within an effective PPC campaign management team is the professional ad copy writer position. By having professional adcopy writing, a PPC campaign can effectively be improved on the metrics below:
CTR
A well-written ad can generate more clicks over the same number of impressions. So it effectively increases click [...]
Posted in: PPC