• Search Engine Marketing (PPC & SEO) and other Internet Marketing techniques, strategies and management on multi million dollar projects.

Google Adwords Enforcing Display URL Policy

Adwords is to strictly enforce a new policy to all advertisers for using display URL starting from 1 April 2008, as announced in this post of Inside Adwords Blog. With the display URL policy, Adwords will no longer allow certain exceptions which will include, but will not be limited to redirects and vanity URLs, regardless [...]

Posted in: Adwords, Google, PPC

Google Sitelinks Explained

Selected web sites have been given Sitelinks on Google search result pages since awhile ago. Google Sitelinks are links that appear directly underneath the search result of a site and are determined by Google’s algorithms. Currently, Sitelinks are only shown for top search results.

Google usually shows 2 to 8 Sitelinks for a site.
Google usually gives [...]

Posted in: Google, SEO

21 Social Media and Web 2.0 Sites to Focus Your Internet Marketing Efforts

Most Internet marketers who are marketing through social media sites and web 2.0 sites have limited time on a daily basis. To spend their time more effectively, below are 21 sites that are probably worth focusing their Internet marketing efforts. The types of sites include news aggregators, social networking, website discovery, social bookmarking, video aggregators, [...]

Posted in: Internet Marketing, Social Media Marketing, Web 2.0

Yahoo Panama Removing Fixed Minimum CPC

Yahoo Search Marketing Blog announced the Minimum CPC for keywords will no longer be fixed close to the end of February 2008.
Starting in the next several weeks, the minimum bids for a number of Sponsored Search keywords will no longer be fixed at $.10. Your new minimum bids can be lower or higher than $.10. [...]

Posted in: PPC, YSM, Yahoo

Yahoo Panama Refunding for Low Quality Clicks

As a long time Yahoo Search Marketing (formerly Overture) user, from time to time I do get emails like the one below regarding credit refund.
Here’s some great news for you: You saved [$**] with us from [Date] to [Date] in your account as a result of our pricing discounts.
What are the discounts that I’m receiving [...]

Posted in: Contextual Advertising, PPC, YSM, Yahoo