PPC Blog by Gordon Choi

Canonicalization is the process of picking the best URL when there are several choices, according to Google’s Matt Cutts. Consider canonicalization that refers to home pages like the examples below:
* www.example.com
* example.com/
* www.example.com/index.html
* example.com/home.asp
All of the above URLs seem to be the same URL, however, technically they are all different (the www version is essentially [...]

Posted in: Google, Link Building, SEO

Google seems to be trying continuously to improve both user experience and stickiness on its web search and PPC ads. If you use Google regularly, you could already have spotted most of the minor and major changes below. The first example is on the search box, in which it normally looks like:

Below is the extended [...]

Posted in: China, Google, Usability

Google recently added the “Next and Previous” buttons to its contextual ad units. Now visitors are not restricted to view only one single set of ads (say normally 4 ads per set), but they can browse through all the ads by using the buttons.

For advertisers who are running Adwords content-targeting ads, this may already have [...]

Posted in: Adwords, Contextual Advertising, Google, PPC

LinkedIn.com, the social network site for professionals, has launched Companies Beta which is essentially a company page visible to all its users. I believe a large part of this page was created through relevant LinkedIn user data. Let’s take Alibaba.com’s page as an example.

You may need to log onto your LinkedIn account before viewing the [...]

Posted in: Internet Marketing, Social Media Marketing, Web 2.0

Google is updating its Adwords trademark policy in UK and Ireland that will allow any relevant ads from any advertisers to be triggered by trademarked keywords, which previously was forbidden. This new policy will be effective by 5 May 2008.
For Adwords advertisers with text ads targeting the UK and Ireland, keywords that were disabled for [...]

Posted in: Adwords, Google, PPC

When you are running a site-targeted (performance-targeted) campaign on Google Adwords, Demographic Bidding is a tool that provides the options to target by gender, age, annual household income, or ethnicity. At the same time, it is also a tool to exclude certain undesirable demographics that have been causing low ROI.
Select Demographics
Choose the audience you want [...]

Posted in: Adwords, Contextual Advertising, Google, PPC