PPC Blog by Gordon Choi

Google recently added the “Next and Previous” buttons to its contextual ad units. Now visitors are not restricted to view only one single set of ads (say normally 4 ads per set), but they can browse through all the ads by using the buttons.

For advertisers who are running Adwords content-targeting ads, this may already have an impact on their campaigns. This new feature will cause adgroups that have average positions of 5 and below to start receiving more impressions or even clicks than they used to be receiving.

Remember, Optimising for Google Adwords content-targeting campaigns is very different from optimising for search-targeting campaigns.

Read more regarding the ad format change from this Inside Adsense blog post.

Posted in: Adwords, Contextual Advertising, Google, PPC