• Search Engine Marketing (PPC & SEO) and other Internet Marketing techniques, strategies and management on multi million dollar projects.

Future of SEO to Integrate with Branding and Usability

Google’s algorithm for ranking websites rely heavily on a site’s link popularity which are essentially both the quality and quantity of inbound links pointing to the site. However over the years, Google has discovered other ways to more effectively and fairly rank web pages. It has been collecting enormous user interacted and generated data from [...]

Posted in: Branding, Google, Internet Marketing, PPC, SEO, Usability | 1 Comment

LinkedIn Self Branding Strategies

LinkedIn.com is a social networking site for professionals. You can easily self-brand yourself on the LinkedIn platform.
Profile
Create your personal profile, which can be used very much like an online resume (or CV). Besides your current job, the jobs you have participated in the past and your educations / qualifications, you can also fill in a [...]

Posted in: Branding, Internet Marketing, Social Media Marketing, Web 2.0 | No Comments

Market your Company on LinkedIn

LinkedIn.com, the social network site for professionals, has launched Companies Beta which is essentially a company page visible to all its users. I believe a large part of this page was created through relevant LinkedIn user data. Let’s take Alibaba.com’s page as an example.

You may need to log onto your LinkedIn account before viewing the [...]

Posted in: Internet Marketing, Social Media Marketing, Web 2.0 | 6 Comments

21 Social Media and Web 2.0 Sites to Focus Your Internet Marketing Efforts

Most Internet marketers who are marketing through social media sites and web 2.0 sites have limited time on a daily basis. To spend their time more effectively, below are 21 sites that are probably worth focusing their Internet marketing efforts. The types of sites include news aggregators, social networking, website discovery, social bookmarking, video aggregators, [...]

Posted in: Internet Marketing, Social Media Marketing, Web 2.0 | 1 Comment

Incorporating Paid Search into Overall Marketing Strategies

Besides large size companies with internationally well-known brands, more and more medium size companies have been starting to incorporate paid search (or PPC) into their overall Marketing strategies. Below are the benefits of doing so:
Increasing Sales via PPC
Generating sales (or increasing sales) via your e-Commerce website within short period of time is definitely possible. All [...]

Posted in: Internet Marketing, PPC | 2 Comments