April 24th, 2008
Canonicalization is the process of picking the best URL when there are several choices, according to Google’s Matt Cutts. Consider canonicalization that refers to home pages like the examples below:
* www.example.com
* example.com/
* www.example.com/index.html
* example.com/home.asp
All of the above URLs seem to be the same URL, however, technically they are all different (the www version is essentially [...]
Posted in: Google, Link Building, SEO | No Comments
October 7th, 2007
Previously I have listed the SEO link building check points which are off-page SEO and can be considered by SEO strategists before planning their link building campaigns. Search engine optimization link building techniques are categorized into natural link building, unnatural link building, reciprocal link exchange, and linkbait.
Natural Link Building
A webmaster or blogger produced good content [...]
Posted in: Link Building, SEO | No Comments
May 23rd, 2007
MSN has a much smaller search market share than it is of Google. However, the traffic quality of MSN should not be underestimated. Many SEO experts argued that MSN in general has higher conversion rate than Google. So as long as you have already optimized your website for Google, it cannot hurt to SEO your [...]
Posted in: Link Building, MSN, SEO | 1 Comment
May 5th, 2007
Search engines tend to give higher importance to inbound links pointing to your website from your own industry segment. Any backlinks pointing from sites of totally unrelated industries will have their link value considerably reduced.
For example, a flight reservation site is highly benefited from a backlink pointing from a related industry sites such as a [...]
Posted in: Link Building, SEO | No Comments
March 13th, 2007
Link popularity is the fundamental concept of how major search engines rank sites in their SERP. This led to the abuse of this concept by the so-called link spammers in which blog comments are mostly targeted. To prevent the abuse, just over two years ago Google introduced the nofollow attribute. This is what Matt Cutts [...]
Posted in: Blogging, Google, Link Building, SEO | 6 Comments
March 2nd, 2007
When building inbound links from external websites to improve the link popularity of their own sites, webmasters will want to go through the check list below which concerns several factors on the external sites or pages. The check points are also applicable to webmasters who are to exchange links.
1. How many outgoing links are on [...]
Posted in: Link Building, SEO | 2 Comments
February 21st, 2007
When it comes to SEO, there are link popularity and Google PageRank. Many SEO outsiders often are confused by the differences between link popularity and PageRank.
Link popularity is the quantity and quality of links pointing to your website from other websites on the Internet. When many other websites link to your website, search engines (such [...]
Posted in: Google, Link Building, SEO | 3 Comments
February 8th, 2007
For those webmasters who have been frustrated by Google’s Link command (e.g Link:www.gordonchoi.com) for not showing over half of the inbound link data related to their sites, they can now see more!
With the Webmaster Tools provided by Google, you can view backlinks (external links) pointing to your web pages, and internal links pointing within your [...]
Posted in: Google, Link Building, SEO | No Comments
January 15th, 2007
The Open Directory Project (aka Dmoz) has come back to live (see this recent post by Aaron Wall), when in recent months there have been speculations from many SEO professionals and link builders whether major search engines will soon degrade the authority values of this once-very-popular directory.
Just less than 48 hours ago, the directory has [...]
Posted in: Link Building, SEO, Web Directories | 2 Comments
January 6th, 2007
I’m sure after Guy Kawasaki has revealed 10 good ways to use Linkedin profile on one of his recent blog posts, many people are already putting in some thoughts on how they can optimize their profiles and increase connections.
However, the one point I want to mention is that Kawasaki did mention the fact that search [...]
Posted in: Google, Link Building, SEO, Social Media Marketing, Web 2.0 | 4 Comments