July 2nd, 2008
Microsoft renamed its paid search platform Adcenter to Microsoft Online, L.P. yesterday.
Microsoft Online, L.P. is the contracting entity that publishes your adCenter advertisements on Live Search and the Microsoft network.
On July 1, 2008, Microsoft Online, L.P., will assign all rights and obligations in the Microsoft adCenter Terms and Conditions, and any amendments thereto, between Microsoft [...]
Posted in: Adcenter, MSN, PPC | No Comments
January 26th, 2008
Google Adwords is to allow limited number of advertisers the opportunities to beta-test Demographic Bidding.
Demographic bidding is a way to help your ad reach audiences of a certain age or gender. Some publishers on the Google content network know certain individual details about their users. Social networking sites, for instance, often ask users to identify [...]
Posted in: Adcenter, Adwords, Contextual Advertising, Google, MSN, PPC | 1 Comment
August 13th, 2007
Microsoft has started offering QuickLaunch service to its PPC advertising platform Adcenter, according to the Adcenter Blog last week. By spending at least $500 per month, you will get the benefits below:
* You will have your new campaign created from scratch by your dedicated expert.
* You will get assistance by specialist on Adcenter tutorials.
* Your [...]
Posted in: Adcenter, MSN, PPC | No Comments
August 10th, 2007
Since their new platform launches, both Yahoo! Panama and Microsoft Adcenter have both been encouraging PPC advertisers to import campaigns into their own platforms from 3rd party campaigns. In each case 3rd party campaigns obviously mean Google Adwords campaigns.
Adcenter stated:
You can import entire campaigns into Microsoft adCenter from other online advertising programs - complete with [...]
Posted in: Adcenter, MSN, PPC, YSM, Yahoo | 1 Comment
July 17th, 2007
Microsoft has included Ask Sponsored Listings to its AdManager Service on Office Live. Previously, Live Search and MSN networks were the only two ad distribution options, in which advertisers must buy ads via Microsoft Adcenter. Now small businesses can purchase and manage paid search ads through AdManager, which is a simple interface.
To help your business [...]
Posted in: Adcenter, MSN, PPC, Research, Search Engines | No Comments
July 7th, 2007
Google has been growing all these years in paid search advertising revenues with its Adwords program, while Yahoo! and MSN have always been playing catch-up with Google in this space. Obviously, Google must have done things that Yahoo! and MSN have not been doing right during the past couple of years.
Even with the success of [...]
Posted in: Adcenter, Adwords, Google, MSN, PPC, Research, YSM, Yahoo | 4 Comments
May 23rd, 2007
MSN has a much smaller search market share than it is of Google. However, the traffic quality of MSN should not be underestimated. Many SEO experts argued that MSN in general has higher conversion rate than Google. So as long as you have already optimized your website for Google, it cannot hurt to SEO your [...]
Posted in: Link Building, MSN, SEO | 1 Comment
April 26th, 2007
Adcenter is to upgrade its features in its interface for better user experience and usability. Many of the new features have been available on its beta version.
* Search within your campaigns. Use full text search to easily find ads, keywords, ad groups, campaigns, and accounts. (Note: Orders are now called ad groups)
* Save important items [...]
Posted in: Adcenter, MSN, PPC | No Comments
April 24th, 2007
If you are an Adcenter advertiser, recently you would have received a newsletter about new features that will be released. The new features are not available yet, but Microsoft has made them available via the Adcenter Beta version.
* Save time importing campaigns. Directly import your campaigns from other search advertising programs.
* Search within your campaigns. [...]
Posted in: Adcenter, MSN, PPC | No Comments
April 20th, 2007
Early this week, it was announced on the Adcenter Blog that enhancements have been made to include factors which are to affect the ad ranking algorithm of Adcenter. Advertisers will not see any dramatic change in ad rankings, but the changes are to improve the quality and relevance of ads of advertisers on Adcenter.
* Assessing [...]
Posted in: Adcenter, MSN, PPC | No Comments