• Search Engine Marketing (PPC & SEO) and other Internet Marketing techniques, strategies and management on multi million dollar projects.

Koubei.com Merging with Yahoo China

Koubei.com is to merge with Yahoo China (cn.yahoo.com), one of the web properties owned by China’s largest Internet company Alibaba group. The popular Hangzhou based site Koubei.com is a life community which mainly focuses on classifieds related to real estate property renting, local restaurants, and entertainment venues.
The merge with Koubei.com is believed to enhance Yahoo’s [...]

Posted in: China, Web 2.0, Yahoo | 1 Comment

LinkedIn Self Branding Strategies

LinkedIn.com is a social networking site for professionals. You can easily self-brand yourself on the LinkedIn platform.
Profile
Create your personal profile, which can be used very much like an online resume (or CV). Besides your current job, the jobs you have participated in the past and your educations / qualifications, you can also fill in a [...]

Posted in: Branding, Internet Marketing, Social Media Marketing, Web 2.0 | No Comments

Market your Company on LinkedIn

LinkedIn.com, the social network site for professionals, has launched Companies Beta which is essentially a company page visible to all its users. I believe a large part of this page was created through relevant LinkedIn user data. Let’s take Alibaba.com’s page as an example.

You may need to log onto your LinkedIn account before viewing the [...]

Posted in: Internet Marketing, Social Media Marketing, Web 2.0 | 6 Comments

21 Social Media and Web 2.0 Sites to Focus Your Internet Marketing Efforts

Most Internet marketers who are marketing through social media sites and web 2.0 sites have limited time on a daily basis. To spend their time more effectively, below are 21 sites that are probably worth focusing their Internet marketing efforts. The types of sites include news aggregators, social networking, website discovery, social bookmarking, video aggregators, [...]

Posted in: Internet Marketing, Social Media Marketing, Web 2.0 | 1 Comment

5 Popular Baidu Vertical Projects

Baidu has been the leader of search market share in China on multiple search verticals. In recent years, its newly launched projects (or verticals) are also gradually becoming more and more popular and are growing Baidu’s user base. Internet in China may still be on the stage of mostly providing entertainment. Baidu is definitely at [...]

Posted in: Baidu, China, Search Engines, Web 2.0 | 1 Comment

Facebook Applications To Boost Your Web Presence

Facebook is certainly worth 10 billion dollar according to this analysis on Vinny Lingham’s blog, especially when its large and organized user base is integrated with the contextual advertising platform of one of the top 3 search engines.
However, it can also be a great networking tool for businesses and individuals in terms of boosting their [...]

Posted in: Social Media Marketing, Web 2.0 | 1 Comment

iGoogle Homepage Hong Kong Version Launched

Google recently launched a new version of iGoogle home page to all Hong Kong users.
With this iGoogle Hong Kong homepage, the search box is located at the top. Right below the search box there is an option for users to switch between English and Chinese Traditional languages. The page consists of 5 sections in boxes:

News
Trends
Personal [...]

Posted in: China, Google, Usability, Web 2.0 | No Comments

Synthasite Launched Alpha Tech Preview

Synthasite launched its Alpha tech preview to the public last Monday (as announced by Synathsite CEO Vinny Lingham). It is an AJAX, web-brower-based application which enables collaborative web designs. Synthasite is different from conventional website design applications because:

Synthasite allows webmasters to create and edit websites online, while traditionally webmasters design web sites offline and upload [...]

Posted in: Web 2.0 | No Comments

Skype Launched SkypeFind Service

Skype launched a new product called SkypeFind not long ago, which is embedded in its latest version 3.1.0.152. At the first glance, SkypeFind is an online local yellow page service that will help users to easily find contact numbers and addresses of local businesses, such as hotels in Shanghai, and restaurants in Beijing.

Interestingly, Skype seems [...]

Posted in: China, Web 2.0 | No Comments

Want Traffic, Traction and Popularity - SEO or Not SEO?

Many clients often argue that SEO is only one of the many methods in driving traffic to your website. Any methods such as pay-per-click advertising, email marketing, contextual advertising, or banner advertising can give your site a steady stream of traffic. The traffic will turn into financial profits or not, it depends on whether your [...]

Posted in: SEO, Web 2.0 | No Comments