PPC Blog by Gordon Choi

LinkedIn.com, the social network site for professionals, has launched Companies Beta which is essentially a company page visible to all its users. I believe a large part of this page was created through relevant LinkedIn user data. Let’s take Alibaba.com’s page as an example.

You may need to log onto your LinkedIn account before viewing the page below:

http://www.linkedin.com/companies/14160/Alibaba.com

The beta company page begins with a brief company description/summary which was provided by Capital IQ. A “flag inaccurate summary” link allows users to report to LinkedIn for any inaccurate information that appears in the summary.

Alibaba.com Limited operates as a B2B e-commerce company in the People’s Republic of China. It provides a platform connecting small and medium-sized buyers and suppliers from China and internationally. The company’s listings displayed on its online marketplaces cover a range of products and services in various industries… Alibaba.com provides online advertising services that allow branded advertisers to display online advertisements on its international and China marketplaces, including banners and other graphical or text advertisements. The company was founded in 1998 and is headquartered in Hangzhou, the People’s Republic of China. Alibaba.com Limited is a subsidiary of Alibaba.com Corporation.

On the page, selected employees of the companies are displayed:

• This company’s employees who are currently connecting to you
• New hires
• Popular profiles

Popular Profiles: These are Linkedin users who are highlighted because they may be actively in the news, referenced in blogs, participating in industry groups, and/or frequently the result of searches and other activities within the Linkedin network. Users who appear on this list have the most profile views at their company.

New Hires: These are LinkedIn users who have indicated in their profile that they’ve recently joined this company.

Recent Promotions and Changes: These are LinkedIn users who have recently indicated in their profile that they’ve recently changed positions at this company.

LinkedIn respects its users’ privacy as it provides options to opt-out of notifications of status and profile changes. So users’ new statuses as new hires or recent promotions will not be announced in the network.

If you don’t want to appear in the New Hires, Recent Promotions or Popular Profiles sections of your company’s profile, go to your Profile and Status Updates preferences and select “No, do not notify anyone.”

LinkedIn only shows names of employees up to and including 3 levels (degrees) away from you.

Company Employees: This is a list of LinkedIn users in your network (up to 3 degrees away from you) who currently work at this company.

The Related Companies section is the statistics about from which companies most employees came from, and which companies most employees are connecting to:

• Career path for Alibaba.com employees before: [other companies]
• Alibaba.com employees are most connected to: [other companies]

HR officers can even post jobs and recruitment videos that will appear in the Jobs module.

People on job hunting can apply for appropriate jobs.

The Key Statistics module provides information of the company including its industry, size (number of employees), some past revenue figures and when it was established. It even gives summarized data of employees such as common job titles, top schools/universities, median age and gender, though the information shown is only based on the employees of the particular company who are in the LinkedIn network.

The information in this section about the employees of the company profiled on this page was aggregated from non-personally identifiable data of LinkedIn users who are currently employed by this company. This data only reflects estimates about this company’s employees and is not endorsed or provided by the company. For questions regarding LinkedIn Company Profiles contact us.

Previously, I have also explained how you can SEO your LinkedIn Profile.

Posted in: Internet Marketing, Social Media Marketing, Web 2.0