PPC Blog by Gordon Choi

Last week, Yahoo! Search Marketing included a new feature on Panama - Move or/and Copy keywords.

Previously when you had to re-organize your campaign, Yahoo Panama only allowed you to move or copy an entire adgroup to a different campaign.

I believe this feature is introduced due to popular demand of its advertisers. Many advertisers who used Overture and upgraded to Panama from the old platform had horrible experiences. This is what usually happened once you hit the upgrade button of your accounts: In the old system, keywords that were grouped by labels (or categories) of 20 characters or less which had slightly different adcopy. Once they were migrated to the new system, those keywords were distributed into multiple adgroups with grouping conventions which made no logical sense. This only caused managing of keywords absolutely difficult. The only way to re-group your keywords in some logical ways again was to actually delete the keywords and then re-add them.

Remember, moving your keywords with the new feature will cause your keyword history (CTR, etc) to be permanently lost, as Panama will treat them as new keywords.

Posted in: PPC, YSM, Yahoo